As of February 2015 Trivikram Srinivas is writing and directing an upcoming trilingual film, simultaneously made in Telugu, Tamil and Malayalam languages, to be produced by D. V. V. Danayya and S. Radha Krishna on Haarika & Haasine Creations banner and co-produced by Allu Aravind on Geetha Arts banner. It features an ensemble cast of Allu Arjun, Upendra, Samantha Ruth Prabhu, Sneha, Adah Sharma, Nithya Menen and Rajendra Prasad.

Devi Sri Prasad is composing the music for the film. The film was launched officially on 10 April 2014 at Ramanaidu Studios in Hyderabad. The principal photography commenced on 22 September 2014 at Hyderabad. The film is scheduled for a worldwide release in April 2015 as of February 2015.